When it comes to reporting, think of the '”My Campaigns” window as your ad campaign command center. This window provides a centralized view of all your campaign performance data across ad platforms. Here, you can make informed decisions to optimize your ROI and quickly adjust campaigns targeting and daily budgets.
Google Ads Report
The Google Ads report offers a comprehensive overview of your campaign performance, including:
- Top-level metrics: Impressions, clicks, spend, conversions, average CPC, calls, and directions.
- Distribution by location and device: See how your ads perform in different geographic areas and on various devices.
- In-depth visualization of ad results: Visualize clicks, impressions, CTR, and spending to understand your ad performance at a glance.
- Keyword results: Track the performance of your targeted keywords.
There’s also a dashboard for searching campaigns. This dashboard provides insights into the performance of each ad group, allowing you to identify areas for improvement.
Meta Ads Report
The Meta Ads report offers a similar level of detail and insights, with accessible data visualizations that make it easy to understand your campaign performance.
Main dashboard: View top-level metrics (impressions, clicks, spend, reach, CPC, CTR), age and gender distribution, distribution by location and device, and placement per platform. You can also access more detailed information by clicking on specific metrics or filtering the data.
Dynamic ad campaigns report: This report helps you understand which creatives are performing best and optimize your campaign accordingly.
With Ads Launch Assistant's comprehensive reporting features, you can easily track and analyze your campaign performance across Google and Meta Ads, empowering you to make data-driven decisions that drive results.