The SEO, SEM, PPC and Content Marketing Blog - Semrush
8 min read
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.
Shannon O‘SheaJan 21, 2022
8 min read
Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.
Kate ChurkinaJan 20, 2022
3 min read
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.
Brian MoseleyJan 28, 2022
9 min read
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more.
Natalia ZhukovaJan 27, 2022
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
11 min read
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
17 min read
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
12 min read
12 min read
What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.
Mordy ObersteinJan 24, 2022
24 min read
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
Mordy ObersteinJan 12, 2022
SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth AvenuesWe invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.
Eka EbralidzeDec 14, 2021
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.
Eka EbralidzeOct 29, 2021
8 min read
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.
Michelle OfiweOct 29, 2021
11 min read
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
Mordy ObersteinOct 26, 2021
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Victoria LiaonenkaJan 12, 2022
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
Learn how to get your email campaigns up and running with Semrush.
Danni WhiteOct 27, 2021
6 min read
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Michelle OfiweOct 22, 2021
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.
Victoria LiaonenkaSep 19, 2021
11 min read
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!
Margarita LoktionovaDec 29, 2021
22 min read
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.
Margarita LoktionovaDec 15, 2021
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.
Margarita LoktionovaDec 01, 2021
20 min read
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.
Margarita LoktionovaNov 15, 2021
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.
Margarita LoktionovaNov 12, 2021