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Visits

154.9M

Authority Score

91

Traffic Cost

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Ad Spend

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medium.com Web Traffic Statistics

Get a snapshot of Medium’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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medium.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August medium.com received 154.9M visits with the average session duration 10:34. Compared to July traffic to medium.com has decreased by -24.2%.

Visits

154.9M
-24.2%

Pages / Visit

1.3

Avg. Visit Duration

10:34

Bounce Rate

84.13%
Total Visits last 3 months
Aug154.9M
Jul204.3M
Jun198.3M
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medium.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Medium.com's core audience is located in United States followed by India, and United Kingdom.

Country
All devices
Desktop
Mobile
30.03%46.5M39%61%
15.04%23.3M31.86%68.14%
4.46%6.9M35.41%64.59%
4.23%6.6M36.59%63.41%
3.68%5.7M23.17%76.83%
See all countries

medium.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On medium.com, visitors mainly come from google.com__Google organic (57.72% of traffic), followed by Direct (20.09%). In most cases, after visiting medium.com, users go to google.com and github.com.

medium.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Medium.com's audience also visits stackoverflow.com, followed by github.com, and quora.com.

#1
Visits:254,252,326
#2
Visits:618,598,865
#3
Visits:1,182,044,176
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medium.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Medium.com’s traffic has increased by 4.5% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -65.7% down to current paid search traffic.

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Organic Search Traffic

26.4M
+4.5%

Paid Search Traffic

16K
-65.7%

Branded Traffic Share

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medium.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to medium.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
I
InformationalThe user wants to find an answer to a specific question.
4
1,500,000
0
0.94
N
NavigationalThe user wants to find a specific page or site.
1
110,000
4.83
0.84
N
NavigationalThe user wants to find a specific page or site.
3
450,000
0
0.35
I
InformationalThe user wants to find an answer to a specific question.
8
1,220,000
0
0.22
I
InformationalThe user wants to find an answer to a specific question.
3
246,000
0
0.19
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Last updated: September 14, 2023