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apple.comFebruary 2023 Traffic Stats

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apple.com Web Traffic Statistics

Get a snapshot of Apple’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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apple.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February apple.com received 653.3M visits with the average session duration 09:39. Compared to January traffic to apple.com has decreased by -4%.

Total Visits last 3 months
Feb653.3M
Jan680.3M
Dec626.9M
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apple.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Apple.com's core audience is located in United States followed by India, and United Kingdom.

Country
All devices
Desktop
Mobile
30.81%201.3M48.25%51.75%
6.13%40M23.51%76.49%
4.64%30.3M49.08%50.92%
3.6%23.5M45.81%54.19%
2.91%19M39.13%60.87%
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apple.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On apple.com, desktops drive 40.3% of visits, while 59.7% of visitors come from mobile devices.

Desktop40.3%Mobile59.7%

Desktop

40.3%

Mobile

59.7%

apple.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On apple.com, visitors mainly come from Direct (33.35% of traffic), followed by google.com (1.18%). In most cases, after visiting apple.com, users go to google.com and icloud.com.

apple.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Apple.com's audience also visits google.com, followed by spotify.com, and imdb.com.

#1
Visits:97,024,095,385
#2
Visits:688,092,361
#3
Visits:1,038,741,811
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apple.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Apple.com’s traffic has dropped by -0.4% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -18.3% down to current paid search traffic.

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apple.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to apple.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
apple
N
15,000,0001.731.76
wordle
I
T
7101,000,0000.991.33
facebook
N
3124,000,0000.880.98
iphone 14
N
12,740,0002.720.96
apple store
N
12,240,0000.840.79
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Last updated: March 28, 2023

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