Adding Google Data to My Reports

My Reports on Semrush allows you to create custom PDFs combining data from multiple areas of the software. In addition to integrating Semrush data into a report, you are also able to add widgets from Google’s tools to help you make the most accurate and relevant reports possible. 

To do this, you just need to verify your accounts and drag and drop the proper widgets.

If your Google accounts are not yet connected to Semrush, you can connect them using the Project Dashboard integration or straight from the widget in My Reports. 

Google Analytics v4 Widgets

To add Google Analytics v4 data into a custom PDF, simply locate the Google Analytics v4 item in the widget menu and drag and drop the widget into your report. After dragging the widget, you’ll be asked to verify the property to show data and then configure the settings of the data widget.

Once your account is connected, simply drag and drop any widget from the Report Builder's left menu and select the data parameters you want to show.

My Reports currently include the following Google Analytics v4 (GA4) widgets:

- Overview

- Metrics Charts

- Top Traffic Channels

- New vs Returning Visitors

- Top Page Views

- Conversions and Events 

Please note that, currently, only default GA4 segments are available in the widgets. The Google Analytics widgets are located at the bottom of the left menu. Just like any other widget, you can drag and drop them into your report.

Check out our Troubleshooting Guide for Google Analytics integration in case you have problems connecting your accounts.

Google Search Console Widgets 

The drag-and-drop process is the same for adding data from Google Search Console or Google Business Profile to a PDF.

Google Search Console widgets include:

• Search Performance Overview (total clicks, impressions, CTR, and average position)
• Search Performance Data by Category (queries, pages, countries, or devices)
• Search Performance Metrics Chart (to measure clicks, impressions, CTR, or positions)

Google Business Profile Widgets

Add Google Business Profile (GBP) data to a report to present how search engine users find and interact with local business information on the web. This is great information to include in a local SEO client report.

At the moment, only the Google Business Profile overview widget is available. It provides a detailed report on either actions or impressions - you can also add the same widget twice to present both metrics at once.

Just like with Google Analytics widgets, simply drag and drop any GSC or GBP widget to add it to your report. After you drag the widget into your report, you’ll be asked to choose the Google Account, property, and report that you want to add to the report.

Google Ads Widgets 

You can also integrate Google Ads widgets into your reports. The first option is to use the “Google Ads” report template.

With this template, you will receive a pre-made report with widgets covering various metrics. You will need to connect your Google Ads account to pull these metrics.

Additionally, you can configure your own custom report by adding only the metrics you need:

1. Click on the Integrations icon.
2. Select the Google Ads option.
3. Locate the metric you wish to add and drag it into your report on the right.

You can find the list of available metrics here.

Time Period Filters

With all of these Google widgets, you are able to specify the time period of your widget (last 30 days, last week, custom, etc). When selecting your time period it's important to note the difference between the “last 7 days” filter vs the “last week” filter.

The last week filter will pull data from either the most recent Monday through Sunday or Sunday through Saturday.

The last 7 days filter actually gathers 7 days of information starting from 10 days from the current date.  This is because the API we use to source the data from Google cannot take data from the 3 most recent days.

Please note: the last week and 7-day filters are only for Google Search Console widgets*

So for example, if you are pulling data on the 15th with a “last 7 days filter,” this data will actually be from the 5th to the 11th of the month.

However, if you pull a report on a Sunday and select “last week,” this will gather information on the most recent 7 days.