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tiktok.comAugust 2023 Traffic Stats

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Visits

2.91B

Authority Score

100

Traffic Cost

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Ad Spend

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tiktok.com Web Traffic Statistics

Get a snapshot of TikTok’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
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tiktok.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August tiktok.com received 2.91B visits with the average session duration 09:46. Compared to July traffic to tiktok.com has decreased by -3.8%.

Visits

2.91B
-3.8%

Pages / Visit

1.8

Avg. Visit Duration

09:46

Bounce Rate

66.47%
Total Visits last 3 months
Aug2.91B
Jul3.02B
Jun2.92B
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tiktok.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Tiktok.com's core audience is located in United States followed by Mexico, and Brazil.

Country
All devices
Desktop
Mobile
21.29%619.2M18.46%81.54%
5.42%157.7M10.64%89.36%
4.73%137.6M20.67%79.33%
3.83%111.5M11.2%88.8%
3.44%100.2M14.55%85.45%
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tiktok.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On tiktok.com, visitors mainly come from Direct (53.75% of traffic), followed by google.com (19.52%). In most cases, after visiting tiktok.com, users go to google.com and facebook.com.

tiktok.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Tiktok.com's audience also visits instagram.com, followed by pinterest.com, and reddit.com.

#1
Visits:6,174,823,848
#2
Visits:669,526,832
#3
Visits:5,402,232,828
See more competitors

tiktok.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Tiktok.com’s traffic has dropped by -4.2% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 63.9% up to current paid search traffic.

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Organic Search Traffic

440M
-4.2%

Paid Search Traffic

1M
+63.9%

Branded Traffic Share

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tiktok.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to tiktok.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
1,500,000
2.75
1.14
I
InformationalThe user wants to find an answer to a specific question.
1
823,000
2.5
0.19
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
2
7,480,000
2.75
0.18
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
246,000
4.3
0.18
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Last updated: September 14, 2023