Competitor Analysis Tools
Explore every aspect of your rivals’ online presence — their website traffic and marketing strategies, SEO efforts, advertising, content and PR, and social media performance. Gain all the insights in one go with Semrush tools for competitor analysis
Start for FreeTraffic Analytics
Benchmark your website traffic metrics against competitors to confirm your marketing success and rebuild after a temporary decline. Inform your strategy shifts with website competitor analysis.
Organic Research
Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they are ranking for and highlight the gaps that even your rivals overlook.
Advertising Research
Highlight your advantages over the competition in paid search. Capitalize on knowledge of the advertising landscape and detailed analysis of competitors’ ads with the help of Semrush software.
Brand Monitoring
Facilitate the work of brand managers and the PR team — track online mentions of your rivals’ or your own brand name and products. Keep control of your reputation with online competitor analysis.
Social Media Tracker
Address your competitors’ social media under a comprehensive digital analysis. Keep tabs on your audience’s preferences and discover new means of increasing engagement.
Analyze Your Competitors’ Websites
in Every Detail with Semrush Tools
Start for FreeRelated Features
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Market Analysis Tools
2 toolsDiscover your rivals’ positions in the competitive landscape. Identify new market opportunities.
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Competitor PR Monitoring Tools
3 toolsStay on top of your competitors’ online mentions and social media efforts.
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Competitor SEO Analysis Tools
Keep your rivals’ SEO efforts under review. Enhance your organic performance.