Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in Japan, Updated July 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | mufg.jp | – | 20,850,896 | 4.38 | 41.07% |
| 2 | smbc-card.com | – | 15,056,454 | 4.1 | 40.45% |
| 3 | smbc.co.jp | – | 11,861,373 | 4.12 | 54.01% |
| 4 | rakuten-bank.co.jp | – | 10,713,426 | 6.76 | 29.47% |
| 5 | mizuhobank.co.jp | – | 10,622,923 | 4.37 | 37.19% |
| 6 | saisoncard.co.jp | – | 9,516,428 | 3.85 | 40.01% |
| 7 | paypay-bank.co.jp | – | 5,005,056 | 5.21 | 25.66% |
| 8 | netbk.co.jp | – | 4,403,626 | 6.08 | 31.14% |
| 9 | aeonbank.co.jp | – | 3,077,955 | 5.0 | 41.36% |
| 10 | dietnavi.com | 9 | 2,916,601 | 14.15 | 30.24% |
| 11 | sevenbank.co.jp | 2 | 2,604,375 | 2.31 | 65.0% |
| 12 |  | – | 2,438,458 | 3.86 | 43.25% |
| 13 | resonabank.co.jp | 3 | 2,405,466 | 5.55 | 52.51% |
| 14 | wise.com | 2 | 2,404,416 | 3.19 | 65.61% |
| 15 | jibunbank.co.jp | 4 | 2,380,171 | 5.03 | 49.75% |
| 16 | vpass.ne.jp | 1 | 1,939,866 | 3.75 | 47.48% |
| 17 | dga.jp | 1 | 1,835,049 | 1.87 | 65.78% |
| 18 | bc-pay.jp | 4 | 1,796,408 | 5.47 | 25.07% |
| 19 | orico.co.jp | 2 | 1,740,093 | 4.77 | 39.6% |
| 20 |  | 3 | 1,726,966 | 2.09 | 61.02% |
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Key Insights on Top Banking Websites in Japan in July 2025
As of July 2025, mufg.jp is the most visited Banking website in Japan, attracting 20.85M monthly visits. smbc-card.com follows with 15.06M visits, and smbc.co.jp records 11.86M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.79, with dietnavi.com leading at 14.15 pages per visit.
The average bounce rate is 44.28%, with dga.jp having the highest at 65.78%.
And bc-pay.jp leads the way with the lowest bounce rate at 25.07%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Banking Websites in Japan
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Last updated: August 13, 2025
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