Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in Italy, Updated June 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | nexi.it | – | 6,547,920 | 5.08 | 17.09% |
| 2 | intesasanpaolo.com | – | 5,782,910 | 6.16 | 33.52% |
| 3 | finecobank.com | – | 5,007,260 | 9.51 | 17.52% |
| 4 | unicredit.it | – | 4,988,881 | 5.14 | 32.2% |
| 5 | facile.it | – | 4,527,435 | 2.91 | 53.71% |
| 6 | ing.it | – | 2,995,057 | 6.66 | 32.72% |
| 7 | segugio.it | 1 | 2,753,696 | 3.33 | 45.04% |
| 8 | sella.it | 3 | 2,311,706 | 5.07 | 27.13% |
| 9 | teleborsa.it | 2 | 2,253,393 | 1.97 | 72.45% |
| 10 | mps.it | 3 | 2,237,554 | 6.66 | 23.25% |
| 11 | soldionline.it | 2 | 2,098,265 | 2.44 | 51.65% |
| 12 | finanzaonline.com | 2 | 2,044,590 | 5.97 | 25.85% |
| 13 | bancobpm.it | 1 | 1,956,961 | 10.54 | 23.86% |
| 14 | credem.it | – | 1,919,639 | 6.87 | 33.37% |
| 15 | bper.it | 1 | 1,770,913 | 3.16 | 61.23% |
| 16 | credit-agricole.it | 1 | 1,665,823 | 4.77 | 39.93% |
| 17 | cofidis.it | 2 | 1,566,855 | 4.17 | 48.93% |
| 18 | bnpparibas.it | – | 1,459,090 | 2.81 | 52.98% |
| 19 | compass.it | 5 | 1,377,118 | 5.07 | 48.72% |
| 20 |  | 2 | 1,372,252 | 3.87 | 40.88% |
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Key Insights on Top Banking Websites in Italy in June 2025
As of June 2025, nexi.it is the most visited Banking website in Italy, attracting 6.55M monthly visits. intesasanpaolo.com follows with 5.78M visits, and finecobank.com records 5.01M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.11, with bancobpm.it leading at 10.54 pages per visit.
The average bounce rate is 39.1%, with teleborsa.it having the highest at 72.45%.
And leads the way with the lowest bounce rate at 17.09%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Banking Websites in Italy
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Last updated: July 13, 2025
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