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    Last updated: November 21, 2024

    otto.de

    October 2024 Traffic Stats

    RetailOnline Services
    Global Rank:
    Worldwide
    1,354
    Country Rank:
    Germany
    55
    Visits

    48.41M

    Authority Score

    82

    Site Health

    86

    Traffic Cost

    Unlock

    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    otto.de Web Traffic Statistics

    Get a snapshot of otto.de online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    otto.de Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October otto.de received 48.41M visits with the average session duration 09:46. Compared to September traffic to otto.de has increased by 2.32%.
    Visits

    48.41M

    +2%
    Pages / Visit

    5.19

    Avg. Visit Duration

    09:46

    Bounce Rate

    49.7%

    Total Visits last 3 months
    Oct48.41M
    Sep47.31M
    Aug41.1M
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    otto.de Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Otto.de's core audience is located in Germany followed by Austria, and Switzerland.
    Country
    All devices
    Desktop
    Mobile
    Germany93.76%45.39M31.62%68.38%
    Austria1.53%738.38K28.79%71.21%
    Switzerland0.69%333.59K46.5%53.5%
    Hungary
    		0.64%307.42K2.44%97.56%
    Russian Federation
    		0.44%212.08K39.42%60.58%
    See all countries →10x daily insights. Free!

    otto.de Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On otto.de, visitors mainly come from Direct (59.18% of traffic), followed by google.com (20.34%). In most cases, after visiting otto.de, users go to myhermes.de and paypal.com.

    Show traffic details →

    otto.de Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Otto.de's audience also visits zalando.de, followed by idealo.de, and kaufland.de.
    #1
    zalando.de
    Visits:

    29.16M

    #2
    idealo.de
    Visits:

    72.77M

    #3
    otto.de favicon
    kaufland.de
    Visits:

    26.94M

    See more competitors →

    otto.de Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    otto.de Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to otto.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    Germany
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    otto
    N
    		15,000,0000.7222.77%
    otto versand
    N
    		1823,0000.043.74%
    otto online
    N
    		1246,0000.111.12%
    otto login
    N
    T
    		1165,0001.710.75%
    otto.de
    N
    		1135,0000.040.61%
    See all keywords →

    otto.de SEO Audit

    Check out otto.de’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes