Keyword Research

Read our blog posts about keyword research to get a better idea about how to optimize your site and plan your keyword strategy.
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Types of Keywords

Keyword Research

10 min read

The Four Types of Keywords (and Why They Matter)

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021
how to search for keywords
organic keywords