Be Seen, Get Found
Harrogate, England, United Kingdom
Zelst is a highly experienced search marketing agency that helps clients to be seen and get found online. We help you to achieve a substantial return on your marketing investment through creative and strategic search marketing.
As one of the longest-established and most experienced search marketing agencies in the North of England, Zelst know how to cultivate growth online. We create and develop bespoke inbound strategies, which integrate highly targeted SEO, Paid Search and Biddable Media Management and Content campaigns. They are then promoted by expert Social Media and Outreach to achieve a return on your investment. We monitor metrics that really matter to you and deliver pinpoint precision-targeted tactics, not a scattergun approach. Ordered, methodical, analytical and precise.
We call it digital growth marketing, and it’s as beautifully simple and elegant as it sounds. We put brands in the right place at the right time in front of the right people in the digital marketplace.
We work with ambitious clients who want to be industry leaders online but struggle to get found ahead of the competition. We help you to be seen in the search results and get found by the people that matter to you. So that you achieve market leadership and get the results you deserve.
We are a leading digital marketing agency made up of strategists, analysts and creatives. And with over a decade of experience, we have built a reputation for delivering success online.
Whilst other agencies tire themselves out in a bizarre competition of who can shout the loudest, we know that it’s a quiet understanding of how to reach the people who matter that pays dividends.
Zelst was established in 2005 by Peter Van Zelst. Having spent the previous six years developing a successful online florist business, Peter felt that the time had come to hang up his gardening gloves and share his knowledge with other businesses.
Since then, Zelst has continued to develop and grow into a successful digital marketing agency. We’re a friendly, highly talented and creative team who share a passion for digital and making our clients happy.
Delivering a ROAS of 28.11 with Microsoft Ads
How to grow sales when campaigns approaching maturity on Google Ads. We have worked with our health and beauty client for over 7 years and our dedicated biddable media strategists have worked hard to develop their overall Google Ads performance.
In March 2019, the team made the decision to take the existing well-performing campaigns across to Microsoft Ads (previously Bing Ads) and expand their client’s reach and visibility into a platform that could give them a competitive advantage and an opportunity to boost sales even further
The targeted expansion of the campaigns has resulted in an incredible ROAS of over 28. Yes, you read that right! For more read here:- https://www.zelst.co.uk/delivering-high-roas-microsoft-ads/
Achieving 196.99% increase in search visibility
We were approached back in September 2018 to support our legal client through a site migration and then once the website was live, increase their visibility, rankings and most importantly, leads through their website.
The first year was spent working alongside our design partner to facilitate a successful site migration and map out a new site hierarchy. With the right foundations in place in terms of the successful site move, we then moved into more targeted optimisation based on the client’s chosen service areas
Through a carefully developed and targeted integrated search and content campaign, we grew organic search traffic by 54.87% and increased visibility by 196.99% in their chosen legal service areas This fed into a much stronger organic footprint and number 1 rankings in their most competitive terms.
How we increased organic search traffic by 110.32%
Our ecommerce client approached us in December 2019, desperate to increase their visibility, rankings and most importantly, sales through their website.
After we gained a full understanding of our clients business we created a targeted strategy that helped our client reach the most relevant customers and see some real return on investment.
Search visibility increased by 87.10%. Organic search traffic has increased by 110.32%. Revenue from organic search increased by a huge 266.90%
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