Challenge

WinMagic were challenged by a lack of online visibility, which would not allow them to reach potential partners or customers through seminars or webinars. They wanted someone who could help them get back on track by fixing broken links and delivering great results with better SEO practices.

Solution

Tru Performance Team decided to put together an SEO strategy for them and then create new plans to increase visibility across search engines. Our solutions include: 1. Upgrading the Website 2. Technical SEO Implementation and Website Performance Optimization 3. Digital PR & Link Building

Result

The SEO implementation and website upgrading has helped WinMagic to achieve higher organic sessions and better visibility and now has better conversion rates than before. Email marketing and chatbot integration have helped the company increase its conversion rate to 48%.

Challenge

LAMINAR, a leading cyber security services provider was struggling with duplicate data, lead generation, and asset creation and also had issues with data quality. Along with that, they also faced difficulty in understanding the ROI from their campaigns.

Solution

To reach a wider audience and increase meaningful experiences, we created program templates for webinars and third-party events like one-click registrations, multi-registration webinars, and newsletter programs that would keep the contacts engaged along with A/B testing for emails and landing pages.

Result

We achieved the following results for LAMINAR: 1. Amplified Effective Lead Generation by 20%. 2. Successfully Setup Multi-Touch Attribution Model 3. Improved Lead Scoring Model 4. Amplified User Engagement from 7.8% to 55.4%

Challenge

NETGEAR had been selling exclusively through resale partners. But when Amazon bought eero, NETGEAR realized that to keep up with the competition they also need to create a direct channel for customers through their own website.

Solution

Tru Performance created a detailed e-commerce and digital transformation strategy focused on:​ 1. Customer Buyer Journey Analytics​ 2. Purchase Patterns, CRO & Attribution​ 3. Multi-channel Customer Acquisition Programs (paid, organic, email, SMS, in-app) + Cross-sell and Upsell​

Result

Drove 7x online sales growth and 120% campaign ROI through persona-based, multi-channel programs (web, SMS, email, in-app) focused on brand, value-prop, and CRO​ for NETGEAR.