Terrier Agency

Zorluk

Cobalt’s conversion rate was poor yet the potential was most definitely there. Terrier was on hand to ensure that this potential was met. The steps that needed to be taken to help achieve this were:

Çözüm

Structural audit and content audit. Set up Google event tracking. Build an attribution model. Set up a multitude of animations. Build dozens of high quality links. Create a number of articles. Build out large FAQ area.

Sonuç

The main objective of following each of these steps were to predominantly improve the conversion rate to where Terrier believed Cobalt should be achieving. The results were a 83% increase in organic traffic and applications increased by 112% versus same period last year.

Zorluk

With Chi Chi starting to make tracks in a competitive sphere in the UK, it was time to turn their attention to branching out their products to a broader audience, more specifically, the US. With this idea presenting new challenges, it was time to prioritise what needed to be done in order transition

Çözüm

Launching the whole subdomain in the US. Creating 1000’s of corresponding HREFLANG tags across different URL structures. Developing an SEO spec to get a start on the whole project. Fresh content for the new US site. Fresh KW mapping to correspond with the US kw volumes. Extensive link-building

Sonuç

The results will begin to show and prove as to why it was only a benefit to the Chi Chi brand to expand their business to the US. Impressions increased 510.34% MOM (70.8K April-May) Clicks increased 461.81% MOM (3.58K April-May) Overall increased visibility for wedding dress terms across the board

Zorluk

As the West End’s authorised ticketing outlet, Official London Theatre were looking for greater visibility amongst prospective customers – especially amongst users outside the traditional theatregoer mould.

Çözüm

Terrier devised a targeted outreach campaign for Official London Theatre focusing on one show at a time. Influencers chosen based on Cost per Engagement, ensuring cost-effective coverage on Instagram or YouTube. In exchange for free tickets, influencers promote the show, benefiting both parties.

Sonuç

Results were based on a conservative estimate: 5.17% of influencers' followers viewed IG stories. Over 360k users saw tagged stories, with 10k likes on feed posts. YouTube content garnered 50k views. Actual impact may exceed this estimate.