Shapes and Pages

Zorluk

Client said ... "We updated a bunch of content on our website and some site structure to improve our local seo, but the site rankings have fallen off a cliff. Organic traffic is down 80% We don't know what we did."

Çözüm

Great example of the things that impact SEO. After a opening review of "what they knew" we got access to Google Analytics and it turns out the traffic started falling 3 weeks before the content changes. Their "virtual dedicated" hosting had 1,700 websites on one IP address. One was very bad.

Sonuç

Moved their site to a business class hosting environment with all the expected accoutrements, including an IP address they do not share with anyone else. Traffic is increasing daily. We didn't spend all their budget.

Zorluk

We usually avoid projects where the company has a new website "completed and ready to go" but they want to "add the SEO". For a friend of a friend, we agreed to help out. We found a beautiful new website with content spread around willy nilly. Fortunately the client understood our concerns.

Çözüm

We started with Keyword Research and Competitor Research to identify a potential pool of keywords. We then matched that against the competitor strengths and weaknesses. After a brainstorming session, we built a page structure based on content and keyword, then assigned the content to the pages.

Sonuç

After the web team realigned the content, the site went live. After 60 days the site was ranking well against the competitors, even ranking higher in a few of the obscure weak spots. Six months after go live, there were 2 top ten, 4 top 20 and a single obscure keyword that we got to rank FIRST.

Zorluk

Website had over 2,000 errors, 100s of broken links and was running an old version of Wordpress. Keywords had never been a focus of the website. GMB was outdated. Ranking was trending down, quickly.

Çözüm

We started with Keyword Research for their services, and identified opportunities for high ranking within a reasonable period of time. We built a new site on our development server but mimicked all existing URLS. We rewrote the content for all service pages, transferred the blog and went live.

Sonuç

Steadily climbing in the rankings. The chart of the site audit with the 2,000 errors disappearing is very cool. Our keyword focus was all words in the 11-25 positions, trying to get them into the top 10. We also track their true service areas. Exceptional results. Ask us to tell you more.