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New Perspective
New Perspective
Driving topline growth for innovative B2B brands

Worcester, Massachusetts, United States

Remote work

10-49

2003

5

New Perspective is a dynamic performance-based growth marketing agency in the Northeast with a 17-year track record. We embrace the game-changers — innovative, new, green. Our B2B clients include clean, sustainable and next-gen manufacturing and tech companies throughout the U.S. and Europe — from large-scale global carbon capture to indoor agriculture startup. But our passion is helping any ambitious firm rise above the fray, whatever the market. We’re here to make a difference and help achieve positive change. Our team is smart, hungry, and committed. We don’t take the reins and send you back to your office. We partner and collaborate. We listen. We look for the sweet spots. We conduct thorough, well-calibrated research to best assess the market and your needs, delivering data-driven strategies that square with company objectives and catalyze growth. We’re creative by nature but relentlessly pragmatic — our goal is to get you the leads and revenue you need and the competitive advantage you deserve.

Budget
  • $5,000+
Semrush assistance
We can help you with Semrush.
Pricing model
  • Hourly rate
  • Retainer
  • Project-based
Languages
  • English
Geographic focus
  • North America
Success stories

Challenge

Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.

Solution

We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning, and digital tool stack setup: Corporate Rebrand, Inbound Marketing Strategy, Continuous Website Improvement, Launchpad Website, Advanced SEO work.

Result

Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.

Challenge

As a new, venture capital-funded company, Living Greens Farm needed to achieve a number of business objectives in a short timeframe while managing the expectations of investors, retail partners, and consumers. They had two distinct goals: Increase Qualified Traffic & Increase Brand Awareness.

Solution

Living Greens wanted to leverage enthusiastic word of mouth and consumer demand to drive new retail partnerships. We provided them with: Content Engine, SEO, Video Content, Social Media management, Sales & Marketing Alignment.

Result

With the launch of the new website & integrated marketing strategies including targeted inbound marketing tactics, thousands of leads were converted into loyal customers. We’ll let these numbers speak for themselves: 297% Increase in conversion rate (YoY) and 154% Incr. in lead generation

Challenge

1) Fully Support Complex Sales Cycle 2) Revamp Website to Attract & Convert Leads 3) Create Trust and Confidence

Solution

Demand Generation Plan Content Marketing Engine Effective Lead Tracking New Website Built On HubSpot CMS Hub

Result

With our help WindESCo grew qualified leads 113% quarter over quarter. New Perspective is working with WindESCo on an account-based marketing approach and developing new content to speak to new personas within the target verticals as the brand expands its thought leadership influence.

Our clients
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Our awards
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Contact New Perspective

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