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FREE online courseContent Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

13 lessons

Exclusive video lessons with passionate digital marketer Ashley Segura

2 hours

Become a proficient content marketer in just 2 hours

100% free

The course is 100% free. Save your money for your future marketing activities

Who is this course for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

About the author

Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online. With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first-hand experience to marketers and business owners around the world.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

Try to pass the Content Marketing Fundamentals exam and earn your personalized certificate.

If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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This exam is designed for content marketers who know how to use content to complement and promote their brand. Learn more.