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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in Brazil, Updated May 2024
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | caixa.gov.br | 1 | 181,206,546 | 5.2 | 17.49% |
2 | acesso.gov.br | 1 | 175,203,541 | 3.45 | 34.53% |
3 | serasa.com.br | – | 24,878,648 | 4.93 | 39.52% |
4 | bb.com.br | 3 | 19,397,888 | 3.84 | 47.86% |
5 | santander.com.br | – | 19,073,379 | 3.67 | 48.07% |
6 | itau.com.br | – | 18,066,132 | 3.77 | 46.18% |
7 | nubank.com.br | 3 | 16,519,360 | 2.15 | 69.35% |
8 | mercadopago.com.br | – | 16,242,902 | 4.8 | 50.31% |
9 | banco.bradesco | 1 | 8,833,485 | 2.56 | 54.69% |
10 | bancopan.com.br | 2 | 8,688,709 | 4.32 | 49.44% |
11 | bcb.gov.br | 2 | 8,200,345 | 4.54 | 34.01% |
12 | mobills.com.br | 1 | 6,204,299 | 2.6 | 54.79% |
13 | portoseguro.com.br | – | 5,504,023 | 5.53 | 46.51% |
14 | bv.com.br | 1 | 5,364,608 | 4.58 | 46.95% |
15 | sicredi.com.br | 1 | 4,283,927 | 10.44 | 31.93% |
16 | xpi.com.br | 2 | 4,268,700 | 7.54 | 49.61% |
17 | wise.com | 1 | 3,705,623 | 2.88 | 59.14% |
18 | supersim.com.br | 3 | 2,869,913 | 4.94 | 41.19% |
19 | tesourodireto.com.br | – | 2,627,711 | 3.37 | 51.42% |
20 | visa.com.br | 3 | 2,495,907 | 2.26 | 70.43% |
Key Insights on Top Banking Websites in Brazil in May 2024
As of May 2024, caixa.gov.br is the most visited Banking website in Brazil, attracting 181.21M monthly visits. acesso.gov.br follows with 175.2M visits, and serasa.com.br records 24.88M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.37, with sicredi.com.br leading at 10.44 pages per visit.
The average bounce rate is 47.17%, with visa.com.br having the highest at 70.43%.
And leads the way with the lowest bounce rate at 17.49%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.