Author Photo

Erika Varagouli

global content strategist AT SEMrushI create local and global content marketing strategies here at Semrush. I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine.
website sitemap
video SEO
html a tag
website crawler
Analytics Dashboard
marketing funnel
Website Structure for SEO

How to Build Your Website Architecture for SEO

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.
Featured Snippets Drop
wix vs. wordpress
what are buyer keywords
what are semantic keywords

What Are Semantic Keywords? SEO for Beginners

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation. We‘ll even give you some tools that can help you with your research, so you can find semantically related keywords.
Jan 28, 2021
Keyword Strategy

Keyword Strategy: How to Get the Basics Right

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.
Jan 27, 2021