SEMrush Blog

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Introduction to CTR (Click-Through Rate)

CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.

General SEO

May 31, 2013

Meta Keywords Generator: Get Your Meta Keywords Delivered in No Time

Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.

Keyword Research

May 31, 2013

Predict Your Traffic Volumes with Keyword Traffic Estimator

If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business.

General SEO

May 21, 2013

Benefits of the Cost Per Click Advertising (CPC) Model

The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.

Paid Advertising

May 21, 2013

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