Link Building

Link building is the process of building links to your website. We‘ll help you with some tips to build links to your site.
Should I Pay for Backlinks? Blue background and a wallet. Hands are taking a chain (link) out of the wallet.
What is Anchor Text
Orange background showing the "evolution" of a link from primate to modern.
How to Get Backlinks
The Most Common Internal Link Building Mistakes: A Semrush Study
Link Building Strategy
Do Outbound Links Affect SEO?

Link Building

10 min read

Outbound Links: Do They Affect SEO?

Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.
Erika VaragouliNov 25, 2020
How to Find Backlinks

Link Building

9 min read

How to Find Backlinks (For Any Website)

As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from Semrush, diving deep into how to use the backlink analytics and backlink audit.
Connor LaheyNov 17, 2020
Private Blog Networks

Link Building

11 min read

Private Blog Networks (PBN): The Myths and the Risks

Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep into this controversial link building tactic and address some of the common myths surrounding it.
James BrockbankNov 12, 2020
What Are External Links?

Link Building

5 min read

External Links (SEO Best Practices)

An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that external links are one of the most important metrics for high-position ranking.
Shelley WalshNov 11, 2020