15 min read
What Is A/B Testing? A Comprehensive Beginners’ GuideA/B testing helps marketers make data-backed decisions Learn how to conduct your own A/B test.
Semrush TeamAug 17, 2023
SEO Split Testing
We have run over 50+ SEO split-test results on various domains. To find the best test results, we recommend using the blog‘s search bar and entering keywords such as “SEO test” + “title/meta/headings.” For example, to find title tag tests, search, “SEO test title.“
5 min read
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route PagesWe decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
Koen LeemansJun 29, 2023
5 min read
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage SchemaWe used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.
Koen LeemansApr 27, 2023
4 min read
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page TitlesHow would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.
Koen LeemansMar 29, 2023
5 min read
SEO Split Test Result: Adding Unicode Characters to the Meta Description
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“.Koen LeemansAug 11, 2022
5 min read
SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.Koen LeemansAug 03, 2022
3 min read
Split Test: Removing Duplicate Title Tags (HTML Element)
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.Daria SherrJul 31, 2022
5 min read
SEO Split Test: Do CTAs in Title Tags Help Search Results?
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.Daria SherrJul 29, 2022
3 min read
Selecting SEO Elements to Test
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).Chris GreenJul 22, 2022
3 min read
SEO Split Test Result: Adding Local Intent Keywords to Headings
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out.Brian MoseleyJul 20, 2022