The SEO, SEM, PPC and Content Marketing Blog - Semrush

Dominate the Search Engines

SEO

3 min read

How To Use Semrush To Dominate the Search Engines: Part One

For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
Jason HawkinsJan 13, 2014
Why Keywords Are Still Important

SEO

5 min read

5 Reasons Why Keywords Are Still Important

Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing. From day one, I was infatuated with my search marketing career.
Adam DinceNov 26, 2013
URL Shorteners

SEO

4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
Amanda DiSilvestroNov 13, 2013
Social Signals and SEO

SEO

3 min read

Social Signals and SEO: Results from Five Case Studies

Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.
Brian DeanOct 18, 2013
Online Reputation Management

SEO

3 min read

SEOquake for Online Reputation Management

In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements.
Krystal ShannonOct 01, 2013
Search Volumes

SEO

1 min read

Why Are Search Volumes in Semrush Different Than in Google Adwords?

This is the first clip in a new series of official Semrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in Semrush may not automatically sync up with Google Adwords.
David BlackJul 09, 2013
Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
top trending topics
Supercharge Your Content Marketing
types of pillar page
website content
how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide