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Productive Shop

Productive Shop

Productive Shop

B2B strategic partner

Canada

Uzaktan çalışma

10-49

2015

4.9
Productive Shop is a B2B marketing consultancy specializing in strategic projects to improve enterprise SOV and increase sales qualified leads. We're a partner rather than a "vendor", the team will specialize in your industry and help you with budget planning, roi calculations and attributions modeling that goes beyond simple organic search metrics.
Fiyatlandırma modeli
  • Proje-odaklı
Bütçe
  • $5,000+
Coğrafi odak
  • United States
Diller
  • İngilizce
Başarı hikayeleri

Zorluk

- tight budget for UX redesign - had to work with an existing CMS from which we could not migrate to a more modern one - on-page SEO was non-existent, the blog was incredible but not optimized

Çözüm

- run a technology audit and correct front and backend to satisfy on-page experience factors - improving the hosting provider speed - remove too many CTAs that were not driving conversions - focus on removing zombie pages - build better relationships with integration partners to get backlinks

Sonuç

+ Increased organic share of voice (sov) by 54% + Increased B2B leads by 66% + Increased Online traffic: 27.86% + Decreased Bounce Rate: -84.66%

Zorluk

- Compete in a highly saturated market - Low budget meant we need to be laser-focused - Low internal stakeholder understanding of SEO - Low Paid ads budget

Çözüm

- Rebuild the website based on user search demand - Optimize landing pages - Editorial calendar & content output tailored to CFOs and Controllers - Rebuild internal linking - Build a mobile-first site

Sonuç

- 900% traffic increase in 8 months - $700,000 is closed deals attributed to SEO project - internal product, sales, and leadership alignment

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