We worked with Insuro to develop a design and content plan for the website and to market it through SEO and PPC. The initial PPC spend was low, but has risen steadily over time and currently stands at around 100 times the original budget.
We met with Insuro to get a clear understanding of their requirements and the aims and goals of the website and business. At this meeting we laid out short-term and long-term benchmarks for success in real terms, which we stayed focused on throughout.
As a result of steady work over a period of years, PPC budget has increased a hundredfold while still turning a profit. Insuro has risen to be one of the better known and recognised comparison sites, with an increasing volume of searches relating to the term ‘Insuro’ and brand interest improved.