Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April footlocker.com received 10.28M visits with the average session duration 06:42. Compared to March traffic to footlocker.com has decreased by -37.02%.

Visits

10.28M

-37%

Pages / Visit

3.41

Avg. Visit Duration

06:42

Bounce Rate

56.19%

Total Visits last 3 months

Apr10.28M

Mar16.32M

Feb8.17M

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footlocker.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Footlocker.com's core audience is located in United States followed by Mexico, and Spain.

Country		All devices	Desktop	Mobile
United States	88.5%	9.09M	21.17%	78.83%
Mexico	3.56%	366.31K	6.57%	93.43%
Spain	1.36%	139.43K	4.28%	95.72%
Canada	1.16%	119.41K	63.61%	36.39%
Australia	0.63%	64.92K	67.66%	32.34%

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footlocker.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On footlocker.com, desktops drive 22.48% of visits, while 77.52% of visitors come from mobile devices.

Desktop22.48%

Mobile77.52%

All Devices

Desktop

Mobile

6 Months

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footlocker.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On footlocker.com, visitors mainly come from Direct (42.87% of traffic), followed by google.com (25.66%). In most cases, after visiting footlocker.com, users go to icims.com and google.com.

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footlocker.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Footlocker.com's audience also visits nike.com, followed by champssports.com, and kidsfootlocker.com.

nike.com

Visits:

114.92M

champssports.com

Visits:

3.82M

kidsfootlocker.com

Visits:

1.81M

See more competitors →

footlocker.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Footlocker.com’s traffic has increased by 9.44% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -29.11% down to current paid search traffic.

Organic Search Traffic

5.6M

+9%

Paid Search Traffic

123.1K

-29%

Branded Traffic Share

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Organic Traffic

Paid Traffic

6 Months

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footlocker.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

footlocker.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to footlocker.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
footlocker	C N	1	1,220,000	0.75	22.52%
foot locker	C N	1	673,000	0.75	12.42%
panda dunks	T	1	165,000	0.49	0.94%
new balance	C	3	2,240,000	0.17	0.93%
jordan	C	3	368,000	0.2	0.69%

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footlocker.com Backlink Analytics

Analyze and track footlocker.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

footlocker.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

30.97K

6.73M

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footlocker.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to footlocker.com has dropped by -5.19% and equals 6.73M. The amount of referring domains has increased by 1.85% and equals 30.97K.