Author Photo

Marcus Tober

svp enterprise solutions AT SemrushExpert in Search and SEO since 2000. In 2005 he founded Searchmetrics, an SEO software company in Berlin and led the company till 2019. In 2016 he became European Search Personality of the year. In January 2022 he joined Semrush to build new solutions that change how large companies experience and do SEO by removing dependencies and friction between SEO, product, engineering and marketing.
Zero-Clicks Study

Zero-Clicks Study

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.