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Jakub Zielinski

The Content Marketing Landscape in 2022: Small & Midsize Businesses

The Content Marketing Landscape in 2022: Small & Midsize Businesses

Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with, what their goals are—and what content types get them the best bang for their buck. Explore our findings and insights to get a better understanding of content marketing and how SMBs across the US are using it to grow.
Passive Voice: SEO Sin or Acceptable Writing Style?

Passive Voice: SEO Sin or Acceptable Writing Style?

Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.
Mar 04, 2022
How Experts Measure Writing Quality & Content Performance

How Experts Measure Writing Quality & Content Performance

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance.
-how to write SEO blog articles faster

6 Hacks for Writing SEO Blog Articles Faster

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and yielding no positive results.
Jul 18, 2021