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Erika Varagouli

global content strategist AT SEMrushI create local and global content marketing strategies here at Semrush. I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine.
How To Measure SEO Results

How To Measure SEO Performance and Results

If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.
8 SEO Automation Tools

8 SEO Automation Tools for Real Efficiency

Many of the tasks that SEOs have historically done manually take a lot of time. However, the truth is that these often don‘t need to be done manually. In this guide, we‘ll dive deep into how you can use SEO automation to help you to work smarter and more productively and spend more time on the tasks that drive growth.
Oct 23, 2020
What Is Enterprise SEO

What Is Enterprise SEO and How Is It Different to Traditional SEO?

Enterprise SEO is a whole different ballgame to SEO for SMEs, with a number of distinct differences, and working with enterprise-level sites and businesses means a shift not just in tactics but also in processes and overall mentality. In this guide, we dive deep into what enterprise SEO really is and how it‘s different to traditional SEO.
Oct 13, 2020
What Is Content Syndication

What Is Content Syndication and How Does It Work?

What is content syndication? Content syndication involves having your content published across the web on relevant channels that can help you garner additional traffic and backlinks by reaching the correct audience. Learn how content syndication works and how to create your own strategy by reading our content syndication guide.
Oct 05, 2020
Personalized Content
What is Evergreen Content

What Is Evergreen Content? How To Create Content That Lasts

If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help you to enjoy compounded growth from every single piece that you hit publish on.
Sep 18, 2020
Best Product Page Design Examples

14 of the Best Product Page Design Examples

All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change your mindset and priorities and contribute to significant growth in clicks and traffic.
Sep 09, 2020
Link Bait examples

What Is Link Bait? 8 Examples To Show You How It's Done

Link bait can help you to earn authority links at scale from a single piece of (awesome) content. But what is it, why is it often so successful and what does the tactic look like in practice? Here, we explore 8 inspirational pieces of link bait that you can learn a lot from and analyze the reason why these have each earned hundreds of links.
Sep 07, 2020
Skyscraper Technique guide

How to Do the Skyscraper Technique (to Get High-Quality Links)

The Skyscraper Technique is an approach that can be used to earn quality editorially placed links at scale, using insights from other top-performing content assets to inform your own approach. And in this guide, we will teach you everything that you need to know to use the technique yourself and build great links.
Aug 25, 2020
How to Get YouTube Subscribers
Alternative Search Engines
B2B Content Marketing guide
SEO vs. SEM
Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps
Influencer marketing guide

Influencer Marketing: What Is It and How To Build a Solid Strategy

Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top tips for building a solid influencer strategy and showcase why it should be a channel that brands continue to invest into over the course of the coming year.
Jul 13, 2020
Cold Email Outreach Templates

7 Cold Email Templates To Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.
May 28, 2020