global content strategist AT SEMrushI create local and global content marketing strategies here at Semrush. I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine.
Exploring the ever-changing world of SEO can seem intimidating if you’re not sure where to start. In this guide, we’ll start with a deep dive into how SEO works and offer helpful resources to continue your training.
Keyword search volume refers to the number of times a specific keyword is searched for in a specific time frame. Learn more about why it’s important and how to research it.
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.