sr. seo consultant AT OrangeValleyKoen is a Senior SEO Consultant at OrangeValley. He is specialized in technical SEO and SEO A/B testing. He takes the guesswork out of SEO, his advice and optimizations are based on what actually works. Koen is currently working with the SplitSignal team to make SEO A/B testing known and accessible worldwide.
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.
The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich result, searchers will notice you more because you stand out from the other search results. This can lead to a higher click-through rate (CTR).