head of marketing AT SEMrush (Content Marketing Solutions)Speaker, blogger and Content Marketing expert with more than 5 years of experience in developing content strategy. Creator of the French Semrush Blog, one of the most popular corporate marketing blogs in France. Passionate about languages, modern art and new technologies.
Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.