With the EyeOn tool, you can easily keep track of competitor activities across the web. EyeOn allows you to create lists of competitors you’d like to watch. The tool tracks competitor activity and sends you weekly updates about:
- Newly published blog posts
- Recently launched advertising campaigns
- New pages across competitor websites
- New social media posts (on Facebook, Instagram, and Twitter)
Using EyeOn to uncover competitor activity trends can provide insight into their strategies. Reviewing the titles and content of blog posts, recent google ads campaigns, social media posts, and new pages across competitor sites can:
- Reveal upcoming product launches
- Identify changes in product pricing
- Pinpoint new landing pages and promos
- Uncover shifts in audience targeting
- Offer intel about competitor positioning within the market
To go directly to the tool, you can use the button below.
Keeping track of competitor activity online can be overwhelming. EyeOn makes it easy to keep up with shifting strategies, campaigns, and releases. Just enter your top competitors into the tool and you’ll begin receiving weekly email reports that include info on new blog articles, new website pages, summaries of their search ads, and social media posting trends. .
In the EyeOn dashboard, you can view graphs that depict trends in Google Search Ads, new pages, blog and social media posts. You can filter these graphs by category and group by day, week, or month. The tool also includes a timeline of ads, new pages, and blog posts that include sample texts and useful links to aid you in digging deeper.
Taken together, the weekly email updates and EyeOn dashboard offer a simple way to keep up with competitors’ online activity. Timely intel about competitors can help you keep an edge in the market and swiftly respond to shifting trends. Export function allows you to share data with others in Google Sheets and via CSV files.
Setting up your EyeOn report is an easy three-step process. First, enter up to five competitors into your list. You can remove entries using the trashcan icon next to the competitor’s URL.
Once you’ve entered your competitors, click the “Start monitoring” button below the list.
When you reach the report page, select the “Email report settings” button in the upper right-hand corner of the dashboard. This button allows you to subscribe or unsubscribe from weekly email notifications sent to the email addresses provided.
The email report settings allow you to choose if you would like to receive Weekly Competitor Updates and/or Google Search Ads Alerts. You may then choose target countries for your weekly email notifications. This can be helpful if you’re looking to receive updates only in your target countries.
Social Media is not set up by default so you need to manually add links of profiles you would like to track. At the moment, only Facebook, Twitter, and Instagram accounts can be added:
Keep in mind, when adding a site for the first time, the tool may need up to 72 hours to gather the initial set of data for your dashboard.
The EyeOn tool provides an overview of a competitor’s Google Search Ads, blog posts, social media profiles, and new pages trends. From this dashboard, you can select the competitor you’d like to examine, and also add or remove competitors.
You can swap lists at the top. It is possible to create and manage up to 20 lists with up to 5 different domains in each. Different lists can have different settings such as country tracking and list of recipients.
At the top of the page, you can change the date range to view ads, new pages, engagement numbers, social media and blog posts published across various time frames.
You can also select a country you’d like to examine.
Once you’ve selected a competitor, a date range, and a location, you can adjust the trend graph to depict the data you’re looking for. You have the option to:
- Filter the graph by category to show All Updates, only Search Ads, only Blog Posts, only Social Media, or only New Pages
- Group the data by Day, Week, or Month
Depending on the selected filter and grouping, the graph presents the trend in data. You can also hover over a point on the graph to view a breakdown of the numbers.
Below the trend graphs, you’ll discover the Timeline section. This section depicts the content published by the selected competitor over the selected time period. The items shown in the timeline are determined by the selected filters and grouping on the left-hand side of the page. To change them, you can return to the filters at the top of the page.
Each item listed in the timeline provides information and links to help you dig deeper. With Google Search Ads, the URL brings you to the landing page on the selected competitor’s website.
For Blog Post entries, the headline provides a link to the article on the selected competitor’s blog.
For New Pages, the timeline shows the appearance of any new pages on the competitor's site. With new pages, the timeline presents a link to the page, the date the page appeared, the page’s title, and a short description of the page’s content.
For Social Media, the timeline shows text previews of all posts found, the number of likes, comments, and reposts. Follow the links in headings to see each post’s source page. You can also sort the results to check and monitor publications of a specific social media account.
You can export a summary of all updates and trend graphs of separate sources in a CSV or Google Sheets file:
However, note that timeline reports cannot be exported at the moment.
EyeOn is a free tool available to all Semrush customers. Each list created in EyeOn can contain up to 5 domains.
If users want to swap competitors in their list, they can only do so with 25 domains in a 24 hour period. However, data request limits vary depending on the account’s subscription:
Free and paid subscriptions without the .Trends solution are limited to 100 requests per 24 hours and cannot export any reports.
Paid subscriptions with the .Trends solution can conduct:
- Pro: 3,000 requests per 24 hours
- Guru: 5,000 requests per 24 hours
- Business: 10,000 requests per 24 hours
The number of data exports they can make is not limited.
Users without .Trends can work only with the first created list of competitors in EyeOn. While they still can create additional lists, the data there won’t be displayed and no email updates for these lists will be delivered to the owner.
Paid subscriptions with the .Trends solution can set up up to 20 lists. If any lists have been created prior to adding the solution to a paid plan, the data collected earlier will become available.
When EyeOn analyzes your competitor list for the first time, it retrospectively collects blog posts from the last 4 weeks. EyeOn begins to collect Google Ads data starting from the day you add a domain to the competitor list.
Note that the Social Media report is slightly different - it collects up to 30 days of historical data from the date when a social media account is added for monitoring.
Access to historical data available over time is limited for users without the .Trends solution; they can view data only for the last 3 months.
Furthermore, search Ads data is taken from the Advertising Research tool, which has its own limitations when detecting ads on the SERPs.
When comparing the Advertising Research tool to the EyeOn tool, it’s important to remember that the purpose of EyeOn is to highlight changes taking place on the competitor’s website. If a particular ad has already been shown for a competitor in the past, it will not be reported as a new ad, even if it is detected again.