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Maria Raybould

content strategist AT SEMrushBeen there, done that, but nothing excites me more than writing. Slowly but surely grasping the ins and outs of inbound marketing.
Franchise social media

Managing a Franchise Network's Social Media: Lessons Learned From Burger King

All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.

Case Studies

Jun 15, 2020
Semrush Social Media Ads
How To Uncover Your Competitors’ Social Media Strategies
Powerful Keyword List for a Thematic PPC Campaign

How To Build a Powerful Keyword List for a Thematic PPC Campaign

Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using Semrush tools.

Paid Search

Apr 10, 2017
How To Develop Your International SEO Strategy

How To Develop Your International SEO Strategy

Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.

International SEO

Feb 01, 2017
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