Social Media Advertising: Reaching Your Target Audience Fast and Easy

SEMrush Blog

Apr 25, 20133 min read
Social Media Advertising

For marketers that have a clear idea of who their target audience is, using social media as platform for reaching them is the best approach. In some cases, marketers don’t actually know there they may find their target audience so they resort to SEO and other internet marketing tactics. Once they get to know their target audience, they move on to better ways to reach them. Social media advertising is and has been one of the most effective ways to reach your target audience.

Over a billion people are registered on Facebook alone. The number of users on Twitter, Google+, Instagram and the likes continues to grow at an astounding rate. With mobile devices enabling people to stay connected to their social network profiles on the go, more and more people are inclined towards using them. You would be hard pressed to find one internet user who doesn’t have a profile on any of the leading social networks.

Around 20% of the global population uses social media regularly. At least some part of your target audience is bound to be in there somewhere. Hence, social targeting would make your job much easier. All you need to do is focus on specific social networks and you will be able to reach the people you want to reach in no time at all. The social media websites have also introduced some features that make social media advertising much easier for you, giving you all the more reason to go for it.

Placing Ads on Facebook

Facebook is the Google of social networks. It is the most widely used social network by a fair margin. In fact, none of the other leading social networks can come close to challenge its dominance and it seems as though this dominance is likely to continue for the near future at the very least. Coming to the point, over a billion people use Facebook, most of them on a daily basis. Thus, Facebook ads become a viable source of promoting your business.

With 400 to 600 million pairs of eyeballs visiting the website every day, you can get at least a few thousand to see your ads on a daily basis. Of course, you need to make sure the ads are optimized so that people interested in what you have to offer are able to find them without much hassle. This is the key to improving your Facebook CTR. One of the most effective ways to optimize your ads is by incorporating keywords into the ad copy.

You can use Semrush to find the best keywords for your Facebook PPC campaign. This way, your ads would be relevant and contain high value keywords that would make it easier for you to optimize them. This is the key to getting the maximum number of people to see them on a regular basis. Targeted ads give you a better chance of conversion as the people clicking on them are more likely to be interested in your business. You don’t just get random leads that are difficult to capture.

Demographic Targeting

Another great way in which you can reach your target audience fast and easy is through demographic targeting. As you know, demographics are certain attributes shared by a group of people. When talking specifically about social media websites, the most commonly used demographic is age. You need to have a fair idea of the age of your potential customers. Only then would you be able to create ads that would appeal to them. Otherwise, they are unlikely even to give your ads a second glance.

The great thing about social media advertising is that you can choose any demographics, whether it is race, age, gender, location, etc. The wide variety of options provides great flexibility and gives you the chance to target your customers in a better way. Rather than just placing your ads on the social media websites and hoping someone would click on them, you can be in more control and actually influence your target audience to see and click on your ads.

Groups and Pages

Knowing your Facebook target audience, or on any other social network for that matter, requires you to know their interests as well. As you know, most social media websites have groups or pages dedicated to a certain hobby or interest. You have to know which groups and pages your potential customers are likely to subscribe to. Placing your ads in those groups or sharing content there could get more people to click on your ads and become your customers.

It will take some research to determine the common interests of your target audience. However, the effort you put in will be well worth your while once you see the improvement in your Facebook CTR. Hence, this is another effective way to reach your target audience through social media websites. The potential for using social media advertising to market your business is virtually unlimited. By not making the most of it, you are letting go of an opportunity that could take your business to the next level.

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