The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.
There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm.
Although no two SEO campaigns are alike, this step-by-step guide will get you started by highlighting the importance of high-quality content, quality backlinks, and other important ranking factors to get your site on the first page of Google.
If you‘re just starting out in SEO or are a business owner who is looking to improve the performance of their website and make it easier to find on the search engines, there‘s a very good chance that you have a lot of questions, and in this guide, we‘ve answered 23 of those that we most commonly hear asked.