6 min read
Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
11 min read
12 SEO Tips to Boost Your Organic Rankings & TrafficTry these 12 essential SEO tips to improve your rankings and organic traffic.
Connor LaheyFeb 04, 2022
12 min read
Why Google’s 10 Blue Links Will Have to Go (Eventually)What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.
Mordy ObersteinJan 24, 2022
24 min read
Picking Apart the December 2021 Product Review Update Page by Page What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
Mordy ObersteinJan 12, 2022
Get 55+ tools to improve your SEO, content marketing and competitive research
1 min read
This is the first clip in a new series of official Semrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in Semrush may not automatically sync up with Google Adwords.
David BlackJul 09, 2013
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.
In business, the term “long-tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products.
SEMrush BlogMay 22, 2013
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business.
SEMrush BlogMay 21, 2013