SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
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SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
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Analytics to Determine the Dollar Value of Content

SEO

4 min read

How To Use Analytics to Determine the Dollar Value of Content

I‘m a data guy. Creative, too, but very much driven by data and ROI. If you‘re ever struggling to come up with content for your site/blog (or if you simply wish to better understand the type of content putting money into your pocket), read on! Despite being free, Google Analytics is an extremely powerful tool. It‘s easy to set up, too.
Jed KentMay 06, 2014
Strategic SEO Tips

SEO

8 min read

20 Strategic SEO Tips To Increase Ecommerce Sales

Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy.
Kinjal AdesharaApr 18, 2014
Lightning Talk

SEO

5 min read

16 Ways To Prepare for a Lightning Talk

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.
Kathleen GarvinApr 15, 2014
Excel for Data Collection on Ecommerce URLs

SEO

4 min read

How To Use Excel for Data Collection on Ecommerce URLs

The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
Sergio AicardiApr 10, 2014
Google Tag Manager for a Better SEO Experience

SEO

5 min read

How To Use Google Tag Manager for a Better SEO Experience

Successful search engine optimization doesn‘t happen in a vacuum. As SEOs and webmasters, we need to constantly monitor our websites to see how they are performing. We need to carefully measure traffic, monitor the success of online advertising campaigns, and assess the ways in which visitors are behaving and interacting with our sites. We all rely on a vast array of tools to help us do just that.
Dario ZadroMar 26, 2014
How To Use UTM Tracking Codes in Google Analytics

SEO

3 min read

How To Use UTM Tracking Codes in Google Analytics

A UTM tracking code is a unique URL that redirects to your website or target landing page. It helps you identify which specific ads or links get clicked on or convert the most. Without UTM tracking, your analytics will only track which website your clicks and conversions are coming from. But that‘s not enough. Most marketers have multiple ads on one website, whether they‘re in different places or just rotating.
Marvin RussellMar 07, 2014