18 min read
A Beginner’s Guide to Online Reputation ManagementOnline reputation management (ORM) is the process of creating a positive online presence for your brand.
Kelly LyonsDec 30, 2022
PR
Public relations (PR) is important for businesses to help craft their public persona. Learn more about what PR is and how it can help you business.
.svg)
23 min read
10 Ways to Increase Brand Awareness FastAre you looking to increase brand awareness fast in an ever-expanding market? Check out our article to get practical, useful tips to get you started.
Brian MoseleyNov 07, 2022
11 min read
How to Set, Track, and Reach Digital PR GoalsDigital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.
Sam BrownOct 17, 2022
11 min read
Choosing the Best Online Reputation Management Tool for Your BusinessLooking for the right online SEO reputation management tool? You’re in luck. We have compiled a list of the best tools that will help you can choose the right one.
Brian MoseleyAug 16, 2022
7 min read
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!Brian MoseleyJun 20, 2022
12 min read
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?Alex BirkettJun 13, 2022
10 min read
Thinking Outside the Inbox: How to Write a Media Pitch in 5 steps
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.Berenika TeterJun 24, 2021
16 min read
A Guide to Digital PR and Why It's Important for SEO and Link Building
If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.Erika VaragouliDec 14, 2020
17 min read
7 Cold Email Templates To Boost Your Outreach
In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.Erika VaragouliMay 28, 2020
5 min read
Need More Brand Authority? 2 Simple Strategies You Need
This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.Amanda MilliganMar 05, 2020