SEO Split Testing

SEO Split Test Result: Adding the Category Name to Product Page Titles
Why SEO Testing Is a Must—Practical Examples
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
Selecting SEO Elements to Test

Selecting SEO Elements to Test

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Chris GreenJul 22, 2022
SEO Split Test Result: Adding Local Intent Keywords to Headings
SEO Split Test Result: The Importance of Writing Effective Meta Descriptions
SEO Split Test Result: How Negative Review Snippets Can Impact SEO Performance
Using Google Search Console to Better Test SEO Changes
Building an SEO Testing Mindset