To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.
Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.
Spreadsheets are essential in our day-to-day as SEO analysts. We thought it would be a good idea to present a number of formulas we use to make our lives a little easier and speed up the process for you, too.
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.