7 min read
The ROI of SEO: How to Measure SEO ROI (With Formulas)SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.
Carlos SilvaDec 20, 2022
Reporting & Analysis
When it comes to analyzing your data it‘s important to have proper reporting. Read our blog to help you understand how to set up reporting.
9 min read
How to Build an SEO Report (Plus Templates)Want to craft the perfect SEO report? Take a look at our templates and learn more about SEO reporting.
Carlos SilvaDec 16, 2022
13 min read
How to Perform a Complete SEO Audit (in 15 Steps)An SEO audit can help you boost your website‘s visibility in search engines. Here‘s how to do an SEO audit.
Vlado PavlikDec 09, 2022
10 min read
What Is Bounce Rate and What Is a Good Rate?Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.
Carlos SilvaNov 16, 2022
10 min read
Nielsen Attribution Implementation Guide
This extensive guide will help you to set up Nielsen Attribution (previously known as Visual IQ) and make sure it provides accurate data.Sergey MatrosovDec 12, 2019
15 min read
The Definitive Guide to Google Search Console
There are loads of tools out there to help you track site performance. Google Search Console is one of the best. It can help site owners and webmasters on a variety of levels from monitoring changes in overall site visitors over time to pinpointing a specific issue that’s caused a decrease in traffic to a post. Find out how to use it in this article.Nick BrownOct 30, 2019
22 min read
Text Analysis for Online Marketers
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data? This is a tutorial that uses data science techniques to solve these questions.Elias DabbasFeb 07, 2019
22 min read
Using On-Site Search as a Conversion Multiplier #Semrushchat Recap
What do your users search for in your website search bar? On-site search is a clear indicator of user intent and can be a conversion multiplier for your website if done right. In last week’s #Semrushchat, we discussed the best ways to use onsite search as a conversion multiplier with JP Sherman. JP, along with our other chat participants, had valuable insights to share.Maria KalyadinaApr 30, 2018
5 min read
The 10 Most Important SEO Metrics. Are You Tracking All of These?
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.Guy SheetritFeb 02, 2018
3 min read
5 Important Audience Targeting Tips for Your SEO Campaign
You can consider your search engine optimization (SEO) campaign a success if you’re able to attract more people to your site organically.Larry AltonMar 21, 2017