7 min read
The ROI of SEO: How to Measure SEO ROI (With Formulas)SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.
Carlos SilvaDec 20, 2022
Reporting & Analysis
When it comes to analyzing your data it‘s important to have proper reporting. Read our blog to help you understand how to set up reporting.
9 min read
How to Build an SEO Report (Plus Templates)Want to craft the perfect SEO report? Take a look at our templates and learn more about SEO reporting.
Carlos SilvaDec 16, 2022
13 min read
How to Perform a Complete SEO Audit (in 15 Steps)An SEO audit can help you boost your website‘s visibility in search engines. Here‘s how to do an SEO audit.
Vlado PavlikDec 09, 2022
10 min read
What Is Bounce Rate and What Is a Good Rate?Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.
Carlos SilvaNov 16, 2022
7 min read
What Are Pageviews in Google Analytics?
Pageviews can be an important element of measuring your site’s performance. We’ll explore how they work, how they’re tracked, and how to increase your site’s pageviews.Michelle OfiweMar 30, 2021
7 min read
An In-Depth Guide to Log File Analysis for SEO
Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.Erika VaragouliJan 04, 2021
11 min read
How To Measure SEO Performance and Results
If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.Erika VaragouliOct 29, 2020
9 min read
Dwell Time: What Is It and Why Does It Matter?
Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play a role in Google rankings, the search engine giant isn’t forthcoming on the topic.Amanda MilliganOct 23, 2020
12 min read
14 Google Sheets Formulas Every SEO Needs To Know
Spreadsheets are essential in our day-to-day as SEO analysts. We thought it would be a good idea to present a number of formulas we use to make our lives a little easier and speed up the process for you, too.Sebastian HovvAug 14, 2020
9 min read
Google Looker Studio (Data Studio) Template for SEO: A Ready-to-Use Report
Reporting tools like Google Looker Studio (formerly Google Data Studio) allow you to build attention-grabbing reports for your business needs. Read on to learn how to master this powerful tool.Julia OlennikovaApr 27, 2020