The Best AI Copywriting Tools for 2024

AI copywriting is the creation of written content via machine learning and natural language processing (NLP) software. 

You can write anything from ad copy to blog posts with the help of AI copywriting.

AI copywriting software works by scraping the web (or analyzing a similar input) for related content, learning about it, and providing new copy based on these findings.

Below, we’ll cover how AI copywriting works, its limitations, and nine of our favorite tools to get you started.

How Do AI Copywriting Tools Work?

AI copywriting tools use NLP and machine learning software to understand how humans learn—and write.

These copywriting bots can only provide content based on what already exists online. 

But they sift through this information far faster than humans can. AI copywriters scrape and analyze millions of webpages in seconds. 

But keep in mind that there are limitations (which we’ll cover later). Because these bots reference existing content on the web, there’s no guarantee that the generated copy will be 100% accurate. You’ll need to review the results yourself.

However, using AI writing tools is a great start if you have writer’s block. Or want to generate new content ideas quickly.

Here’s an overview of how you can produce copy via AI tools:

1. Choose a topic you want to write about
2. Provide your copywriting tool with guidelines (like your content goals or desired tone of voice)
3. Wait for the tool to generate your AI copy
4. Review results for accuracy and desired tone

Here’s what it looks like in action:

And here’s a real-life example:

Say you’re writing a blog post and want an eye-catching headline. Give the AI copywriter your topic—or an example headline—to generate new ideas.

It’s like giving freelancers or in-house writers a content brief to guide their efforts. The more information the writer has, the better the copy will be.

As a result, AI copywriting tools are excellent partners for content writers (rather than replacements). These tools can help writers create content more quickly.

How AI Copywriting Tools Can Help Your Business

AI copywriting software can save you lots of time. 

There’s no need to spend hours brainstorming the perfect content topic or headline. Tell the AI software what you want to write about, and it’ll generate content ideas in seconds.

You can even streamline more tedious writing tasks, like creating product descriptions for your ecommerce site.

Here are some more examples of what you can craft with the help of AI copywriting tools:

• Blog post ideas and outlines
• Title tags and meta descriptions
• Ad copy
• Social media posts
• Call-to-action (CTA) copy

By using an AI copywriter to handle time-consuming tasks, you’ll have more time to focus on larger projects that will have a bigger impact on your business.

How to Overcome AI Limitations

AI copywriting can be incredibly useful. But it has its limits.

Treat it like any other digital marketing tool—as a starting point. 

Think about it this way: 

Using an SEO tool doesn’t automatically make you an SEO expert. But it will make your life a lot easier.

The biggest limitation of AI copy? 

AI copywriting tools analyze existing content written by human writers. Then take this information to produce something “new.”

Which means the copy isn’t truly 100% original.

That’s why it’s crucial to edit AI-generated copy and check for plagiarism before publishing.

But even Google believes there’s a place for AI-generated content on the web.

So long as the content is original, high-quality, and “demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”

Google’s advice is to take a people-first approach. The search engine giant provided a few examples of existing AI-generated content that don’t break any guidelines: 

• Sports scores
• Weather forecasts
• Transcripts

Using AI to generate content meant to manipulate search engine rankings, however, violates Google’s spam policies.

So when you use AI copy, ensure that you’re providing valuable content to your readers. Not trying to take a shortcut to rank higher.

Advancements in AI

AI has recently made big strides in the world of marketing and content creation.

In May 2020, a paper titled “Language Models are Few-Shot Learners” described an AI model called GPT-3 175B. The model produces human-like text thanks to NLP advancements.

This model is the foundation of many AI copywriting tools on the market today.

Fast-forward to November 2022. OpenAI launched ChatGPT—a chatbot that acts as a human conversationalist. Users can ask ChatGPT questions and receive AI-generated answers within seconds.

SEOs and content creators have already found plenty of ways to leverage ChatGPT. Here are just a few:

• Brainstorming content ideas
• Rephrasing copy to avoid duplicate content
• Creating summaries of longer text
• Generating structured data
• Writing title tags and meta descriptions

ChatGPT uses AI technology to streamline writing tasks. Similar to spell check, AI is a tool that can help writers create content more effectively and efficiently.

But it’s worth repeating: Human supervision is crucial.

In fact, ChatGPT has caused quite a controversy in the SEO community already. 

But Google Search Liaison Danny Sullivan clarified on Twitter that AI content itself isn’t inherently bad. Instead, “content written primarily for search engines rather than humans is the issue.”

So we recommend using AI tools as a starting point. Or to automate time-consuming, repetitive tasks. But use your judgment and only publish useful content that represents your brand well.

9 Best AI Copywriting Tools

Want to try out an AI copywriter for yourself? Here are nine of the best AI copywriting options (besides ChatGPT) to get you started.

Read on to find the best AI copywriter for your business needs.

1. Semrush SEO Writing Assistant

Semrush’s SEO Writing Assistant is an all-in-one writing tool that provides real-time feedback as you write.

Plus, it has AI copywriting features in the Smart Writer:

• Rephraser: Rephrase, simplify, expand, or summarize text
• Compose: Generate text using prompts
• Ask AI: Get answers to use as part of your content

To get started, enter one or more keywords. 

Then, choose your target audience and click “Get recommendations.”

SEO Writing Assistant will analyze the text you type, import, or generate in the editor. Based on readability, SEO, originality, and tone of voice.

You can find your scores on the right.

Above the Smart Writer toolkit.

To rephrase text, highlight the text you want to change and click “Rephrase,” “Simplify,” “Expand,” or “Summarize.” 

Or click to open the “Rephraser.”

Here, you can get multiple ideas and choose the one you prefer.

To compose text, place your cursor where you want the AI copywriter to start. (E.g., after a prompt, subheading, or sentence starter.)

Then, click “Compose.”

You can click “Accept” to go with the suggested text, “Reject” to remove the suggested text, or “Try again” to get something different.

To get information, click “Ask AI” and enter your question. Then, hit “Ask.”

Feel free to incorporate the answer in your content. Or just use it for inspiration.

You can check your article for plagiarism in the “Originality” section of the side menu.

Review your “Readability,” “SEO,” and “Tone of voice” recommendations, too.

Once you’re done, share the graded document with collaborators directly in Semrush. Or move it to Google Docs.

Simply click on the buttons in the upper right corner:

Pricing

The SEO Writing Assistant is part of Semrush’s Content Marketing Platform.

To access the platform, you’ll need a Guru or Business subscription. Both provide access to dozens of other great digital marketing tools.

• Guru: From $208.33 per month
• Business: From $416.66 per month

Read our pricing page for more details. (You can learn about SEO Writing Assistant limits in the user manual.)

Or sign up for a free trial before you buy.

2. ContentShake AI

ContentShake AI makes it quick and easy to produce SEO-friendly blog posts with the help of AI.

It's a smart AI writer that combines ChatGPT's capabilities and Semrush's powerful SEO data. 

Use it to get data-driven content ideas and create SEO-rich content in just a few clicks. 

After signing up, enter (or select) tags related to your business.

Then click “Start writing.”

The tool will generate a list of ideas.

Choose any idea to see:

• The type of search intent, which can be informational, commercial, transactional, or navigational
• An efficiency rating, which is based on the keyword’s search volume relative to its keyword difficulty
• A list of AI-generated article ideas like the one below

After you click “Start writing,” ContentShake AI generates a ready-to-publish article.

From here, you can send your content to WordPress/Google Docs, or further optimize it by clicking "Go to editor".

ContentShake AI will automatically include target keywords and optimize your article for search intent. To achieve this, it analyzes your top organic competitors and uses Semrush data.

Try the integrated AI chat to add any changes directly to your article. For example, you can:

• Expand your text and add ideas
• Enhance content structure and write new sections
• Find and integrate relevant images
• Rewrite and paraphrase content
• Brainstorm titles, introductions, conclusions

And more!

You can also boost your copy's SEO, readability and tone of voice using the "Improvements" tab.

When your article’s finished, you can publish directly to WordPress (using the plugin), open it in Google Docs, or get a shareable link.

Just click the “Publish” button at the top to open the window:

Pricing

ContentShake AI has one paid plan that includes unlimited AI copywriting and lets you generate as many articles as you want.

Here are the specifics:

• Free trial: Get a 7-day free trial to test all ContentShake AI features
• Paid plan: $60 per month gives you:
  • 25 new content ideas (five ideas for each of five topics) per week
  • Unlimited articles
  • Unlimited AI features
  • One-click WordPress publishing
  • Free rowser extension

3. AI Writing Assistant

The AI Writing Assistant lets you use over 75 tools to create numerous types of content. Including:

• Website pages
• Blog posts
• Social media posts
• Emails
• Product descriptions
• Paid search ads

Plus, this versatile AI copywriter is multilingual. You can create content in more than 25 languages.

When you’re signed in, choose your preferred tool from the “All Tools” section. 

Then, follow the instructions to build your prompt.

And click “Generate” once you’re done.

The AI Writing Assistant will generate your output using the OpenAI model. (The same one used for ChatGPT.)

Click “Check Plagiarism” to ensure it doesn’t match content found elsewhere.

If you get a 0% plagiarism score, “Copy” your content and paste elsewhere. 

Or “Save” your content for later. (It’ll go to the “My Content” section.)

Pricing

The AI Writing Assistant offers a free 7-day trial to test it out before buying. 

• Paid plan: $25 per month gives you unlimited content creation in 25+ languages

4. AI Social Content Generator

The AI Social Content Generator helps you create engaging posts for Facebook, Instagram, TikTok, YouTube, and other social media platforms.

It’s not just an AI copywriting tool. It also produces images and videos.

After signing up, you’ll need to write a prompt for your first post. And fill out your brand’s design guidelines.

Click “GENERATE POSTS” when you’re done.

The tool will generate your first batch of post ideas.

Which you’ll view in the “Content Library.”

Click the pen icon to edit any post idea.

You can manually adjust the creative, caption, and hashtags. 

Or use the built-in templates and AI tools.

In the “Competitor Analysis” tab, you can learn about your main competitors on Facebook and Instagram to:

• Get inspiration from their top-performing posts and topics
• Gain insights into their social media strategy
• See which hashtags they use most frequently
• View key metrics for their accounts

Pricing

Access the AI Social Content Generator through Semrush’s App Center. Start the trial, then upgrade any time to keep creating.

• Free trial: Try the tool for seven days
• Paid plan: $35 per month gives you:
  • The ability to create for two brands
  • 200 AI-generated posts per month
  • 100 competitor analysis runs per month
• In-app purchase: Every additional $20 per month gives you:
  • The ability to create for one extra brand
  • 100 extra posts
  • 50 extra competitor analyses

5. Jasper AI

Jasper is an AI copywriting tool that helps writers break through creative blocks to create content faster.

Here are some highlights:

• It produces AI content in over 25 languages
• It offers a plagiarism detection feature
• Writers can set the desired tone of the content
• Team members can collaborate on content and see updates in real time
• It integrates with third-party tools like WordPress, Google Docs, and HubSpot

And here are just a few ways Jasper recommends using its product:

• Create social media posts and captions
• Brainstorm angles for ad copy
• Generate blog posts and content ideas
• Come up with email subject lines

You can also use Jasper to generate AI art with no watermark. Use these AI images for ads, thumbnails, illustrations, and more.

Pricing

Jasper “Boss Mode” plans start at $49 per month. Business subscriptions for more than five users begin at $499 per month. 

You can try the product for free, but you’ll need to provide your credit card information. The trial period is five days. (Cancel before it ends to avoid a charge.)

6. Copy.ai

Copy.ai assists you with anything from brainstorming topic ideas to crafting social media posts.

It also offers 90+ free copywriting tools. 

These tools help with simple writing tasks like generating Instagram captions, rewriting specific paragraphs, writing meta descriptions, and more.

We tested it out by asking its free Instagram Caption Generator to create a caption about a new marketing course.

Describe your post and choose the desired tone. Then Copy.ai will generate a few options for you:

Pricing

Copy.ai has two account options:

• Free: 2,000 words per month
• Pro: $49 for unlimited words

The Pro account provides five user seats and supports 25+ languages. 

7. Copysmith

Copysmith helps enterprise and ecommerce marketers create, launch, and distribute content at scale.

You can use its pre-made templates. Or build your own template with the Custom Content Generator.

Here are a few pre-made template examples:

• Website content
• Ecommerce product descriptions
• Social media and ads
• Content enhancement

Copysmith also has a plagiarism checker that helps you identify unoriginal sentences. 

The tool integrates with Hootsuite, Frase, WooCommerce, Google Ads, Google Docs, and Zapier, among other integrations.

Pricing

Copysmith offers three plans that include monthly credits you use to generate copy:

• Starter: $19 and 20,000 words
• Professional: $59 and 80,000 words
• Enterprise: Customized plan, up to unlimited words

8. Wordtune

Wordtune is a simple AI copywriting tool that’s great for marketers on a budget.

But keep in mind that it doesn’t generate content from scratch. The tool mainly focuses on rewriting existing content.

Here are a few ways you can use Wordtune:

• Rephrase and rewrite your content 
• Summarize long-form content
• Improve content flow without losing the original meaning 
• Repurpose content across different channels 

Here’s what Wordtune looks like in action:

The Chrome extension also makes it easy for you to improve your drafts on Google Docs, LinkedIn, and even Twitter. 

Pricing

Here are the three available Wordtune plans:

• Free: 10 rewrites per day
• Premium: $9.99 per month for unlimited use
• Premium for Teams: Custom plan based on your team size

9. Semrush Plagiarism Checker

Originality is key for SEO writing. 

You don’t want to run into SEO issues because you copied someone else’s content. Or worse, lose your reputation and credibility as a writer.

You need a tool that can help you check your content for plagiarism before you hit publish.

Enter: Plagiarism Checker.

Plagiarism Checker scans your content and compares it with billions of webpages. In seconds.

With Plagiarism Checker, you can:

• Make sure your content is 100% unique and original
• Avoid duplicate content issues and SEO penalties
• Enhance your writing skills and content quality

And more.

To start, paste your text into the tool and click “Check.”

It shows you how much of your content is original. And how much is duplicated from other sources.

You also get a detailed report that highlights the exact passages that you should rewrite or cite. Plus, you get suggestions on how to improve your writing style and readability.

Pricing

• Plagiarism Checker is completely free if you have a Semrush account

How to Choose the Right AI Copywriting Software 

Your perfect AI copywriting tool will depend on your business needs.

Here are a few things to consider as you weigh your options:

• SEO. Does your software measure the readability of your content? Or provide suggested secondary keywords? Your AI copywriter should be able to evaluate copy for SEO best practices.
• Tone of voice. You don’t want your AI-generated copy to sound robotic. We recommend opting for tools that can accurately judge tone of voice and provide recommendations.
• Ease of use. The point of AI copywriting is to save time. So it’s best to choose a user-friendly option with a simple interface.
• Plagiarism detection. Because of AI copywriting’s limitations, you’ll want to rely on a solid plagiarism checker.
• Integration. Check whether your tool of choice integrates with third-party apps. Many options (like Semrush’s SEO Writing Assistant) integrate with Google Docs, WordPress, and Microsoft Word.
• Export options. Ensure you can easily export your generated text to documents, spreadsheets, etc.

Ready to Try AI Copywriting Software?

AI copywriting software is not here to replace writers. 

But it can help writers create content faster, increase traffic, generate leads, and drive sales.

Want to try out Semrush’s SEO Writing Assistant and the Smart Writer tools? Start your free trial today.