The SEO, SEM, PPC and Content Marketing Blog - Semrush

7 min read

What Are Rich Snippets? How to Get Rich Snippets for Beginners

Rich snippets (also known as rich results) are Google search results with additional information attached.

Shelley WalshApr 14, 2023

13 min read

8 Google Maps Marketing Tactics to Drive Local Business

Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.

Rachel HandleyMar 30, 2023

11 min read

12 SEO Tips to Boost Your Organic Rankings & Traffic

Try these 12 essential SEO tips to improve your rankings and organic traffic.

Connor LaheyFeb 04, 2022

12 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)

What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Mordy ObersteinJan 24, 2022

24 min read

Picking Apart the December 2021 Product Review Update Page by Page

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization Tips

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021

8 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Danni WhiteOct 27, 2021

6 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Michelle OfiweOct 22, 2021

10 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Victoria LiaonenkaSep 19, 2021

6 min read

10 Ecommerce Marketing Strategies & Tactics to Improve Sales

With so many people shopping online, you need a sturdy ecommerce site. In this guide, we‘ll share tips & tricks to marketing your ecommerce site.

Michelle OfiweAug 25, 2021

10 min read

12 Types of Content Marketing to Leverage for Success in 2023

Content marketing goes well beyond blog posts. These are the most effective content types for your business.

Zach ParuchMay 03, 2023

14 min read

What Is Quality Content & How to Create It

Learn to create quality content that satisfies users, generates brand awareness, and ranks well on Google.

Ana CamarenaMar 24, 2023

7 min read

What Are Pillar Pages & How to Create One (+ Examples)

Discover the different types of pillar pages, why they matter for SEO, and how to create one (plus examples).

Ana CamarenaMar 21, 2023

11 min read

12 Great Reasons to Use Semrush to Supercharge Your Content Marketing

So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Ilyas TekerFeb 21, 2022