The SEO, SEM, PPC and Content Marketing Blog - Semrush

Rank YouTube Videos on the First Page of Google

SEO

9 min read

How to Rank YouTube Videos on the First Page of Google

I’ve been using videos to market our startup Process Street for the last few months and have been getting some great results with video bringing in a steady flow of views, leads and customers. Now you might already be aware that video is an important marketing tool in today’s online world, that’s why products like PowToon exist, but the way I use video might be a little different.
Vinay PatankarDec 30, 2014
SEO for Startups

SEO

7 min read

SEO for Startups

Location, location, location! This is one of the quintessential business statements that is as true today as it was when it was first uttered. The difference between then-and-now is the context for why it’s still true. Originally it was meant to describe the natural foot traffic of a city.
Weston BergmannDec 29, 2014
How To Spy on Your Competitors for Your Own Success
Event Tracking in Google Universal Analytics

SEO

7 min read

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.
7 Best Practices for Top Ranking

SEO

6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate.
Amel MehenaouiDec 03, 2014
Perform a Quick SEO Audit with Semrush

SEO

7 min read

How To Perform a Quick SEO Audit with Semrush

Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.
M.J. CachonDec 01, 2014
Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
top trending topics
Supercharge Your Content Marketing
types of pillar page
website content
how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide