The SEO, SEM, PPC and Content Marketing Blog - Semrush

The FCB Grid

SEO

5 min read

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.
Joshua BainsFeb 26, 2015
Why Most Marketers Fail To Understand Their Target Audience

SEO

5 min read

Why Most Marketers Fail To Understand Their Target Audience

As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona. Yet, most of us still do not fully understand our target audience.
Maya NixFeb 26, 2015
How To Do a Basic Local SEO Audit in 30 Minutes or Less

SEO

8 min read

How To Do a Basic Local SEO Audit in 30 Minutes or Less

A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.
Darren ShawFeb 19, 2015
The 5-Step Competitor Analysis Strategy That Never Fails

SEO

5 min read

The 5-Step Competitor Analysis Strategy That Never Fails!

Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.
Building Brand Awareness Through Improved Online Visibility

SEO

5 min read

Building Brand Awareness Through Improved Online Visibility

In order to build substantial brand awareness in our increasingly digital culture, you need to account for online marketing. Building brand awareness is a staple in nearly every successful marketing initiative. After all, nobody is going to buy anything from you if they have no idea you exist. Brand awareness is the essential first step for any marketing strategy.
Andrew DennisFeb 04, 2015
Uber Case Study
Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
top trending topics
Supercharge Your Content Marketing
types of pillar page
website content
how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide