The SEO, SEM, PPC and Content Marketing Blog - Semrush

Competitive Metrics in AdWords

SEO

3 min read

How To Get the Most Out of Competitive Metrics in AdWords

According to the IAB Internet Advertising Revenue Report, internet advertising revenues hit an all-time, first quarter high of $11.6 billion in Q1 of 2014 in the United States alone. This 19 percent year-over-year increase came to no surprise for Pricewaterhouse Coopers Partner David Silverman “with consumers increasingly relying on digital screens for everything from information to entertainment.
Find Cheap Keywords

SEO

2 min read

How To Find Cheap Keywords for Your AdWords Campaigns

Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.
Elena DryaminaOct 07, 2014
Infographic: What Inc. 5000 Companies Spend On AdWords

SEO

3 min read

Infographic: What Inc. 5000 Companies Spend On AdWords

Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition&Hanapin Marketing and Semrush have partnered together to create a new infographic. Using Inc. Magazine‘s article on the 5,000 fastest-growing private companies in America and Semrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.
Kathleen GarvinOct 03, 2014
How To Optimize Your Site for Semantic Search

SEO

4 min read

How To Optimize Your Site for Semantic Search

The way we search for information online is changing rapidly. In the early days of SEO, the majority of searches consisted of broken sentence fragments, like “free payday loans“ or “best pizza New York.“ As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
Brandon SeymourSep 30, 2014
5 Ways To Use Semrush for Your Business
5 Local SEO Strategies for Global Businesses

SEO

3 min read

Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses

The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting. Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy. Now, the way to proceed depends on the type of global business.
Martin KuraSep 01, 2014
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How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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Marketing Campaign Guide for Businesses and Agencies
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Supercharge Your Content Marketing
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how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021