The SEO, SEM, PPC and Content Marketing Blog - Semrush

5 min read

May the 4th Be With You: How To Engage With Your Audience Through Joint Interest

You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.

Nadia NazarovaMay 04, 2018

Social Media

5 min read

How To Uncover Your Competitors’ Social Media Strategies

How do you stand out on social? You have to know which types of content worked best for your competitors and you need to see where they failed — this is where social media competitor analysis comes in, and Semrush can help you with that.

Maria RaybouldMay 03, 2018

How To Set Up and Implement DSA Feeds in AdWords

Paid Search

4 min read

How To Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.

Joe MartinezMay 01, 2018

Tips, Tricks, and Tools for Building a Better Sales Prospecting Strategy

Marketing

6 min read

Tips, Tricks, and Tools for Building a Better Sales Prospecting Strategy

Sales prospecting is a rapidly changing medium but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales. Read on to find out useful tips, tricks, and tools for better sales prospecting strategies.

Lilach BullockApr 26, 2018

Tactics & Troubleshooting

10 min read

Google Search Console Techniques for Bloggers

As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.

Connor KlineApr 20, 2018

10 Actionable Tips To Boost Your Traffic and Ranking

SEO

20 min read

Google Analytics Guide: 10 Actionable Tips To Boost Your Traffic and Ranking

With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.

Baruch LabunskiApr 19, 2018

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Editors' Choice

SEO

11 min read

How to Remove Outdated Content Using Google Tools

Learn how to remove outdated content from search results with these two Google tools.

Aleksandra Beka JovicicNov 21, 2023

9 Product Launch Ideas That The Pros Use

SEO

22 min read

15 Creative Product Launch Ideas to Ignite Your Brand’s Growth

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Zhenya ZerkalenkovOct 13, 2023

SEO

14 min read

International SEO: Best Practices for Global Online Success

Learn how to optimize your website for global search engines and reach new audiences worldwide with effective international SEO strategies.

Stefana ZarićSep 26, 2023

SEO

11 min read

14 Content Marketing Metrics to Track for Success

Measure the success of your content marketing strategy with these 14 important content marketing metrics.

Ankit VoraSep 22, 2023

SEO

13 min read

Bing vs. Google: Comparing the Two Search Engines

Uncover the history, features, data collection practices, and SEO requirements of Google vs. Bing.

Marilyn WilkinsonSep 22, 2023

SEO

7 min read

17 Best SEO Blogs & Bloggers to Follow in 2023

The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.

Michelle OfiweSep 15, 2023

Marketing

19 min read

26 Successful Ecommerce Marketing Strategies to Get You Started

These ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.

Semrush TeamSep 27, 2023

Marketing

10 min read

Branded Content: What It Is & How to Create It

Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.

Kristen CantorSep 18, 2023

Marketing

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021