Gocertify is a fast-growing Martech platform helping top global brands deliver smart, personalized rewards to high-value consumer groups. What started in the pandemic as a service to help brands give back to National Health Service (NHS) workers has now evolved into an industry-leading service that enables enterprise leaders like Samsung, Puma, and Kurt Geiger to run smart and meaningful reward campaigns that target high-performing closed user groups at scale.
With a proprietary end-to-end reward management platform and real-time audience verification, Gocertify enables brands to deliver the right reward to the right shopper at the right time—with data and precision.
Paul Baranowski, Head of Product at Gocertify "We help brands run more meaningful rewards that truly reach the audience they’re meant for. Traffic & Market data allows us to connect companies with audiences with more precision."
The Challenge: Scaling Sales with Precision, Not Volume
Gocertify grew out of a mission to deliver smart, high-impact rewards for brands that want to engage meaningful audiences—ranging from NHS workers during the pandemic to Gen Z students and healthcare professionals today.
But as the business evolved from a scrappy startup into a sophisticated reward management platform, a new challenge emerged:
How do you scale outbound sales efforts when you’re bootstrapped—and still stay razor-focused on high-fit opportunities?
As a lean team operating in a competitive Martech landscape, Gocertify couldn’t afford to waste time on poorly matched leads, they needed to focus their efforts on reaching the right brands, with the right message, with high conviction.
“It’s critically important that our sales team focuses on high-quality leads where we can truly make an impact,” says Paul Baranowski, Head of Product at Gocertify.
Smarter Targeting. Scalable Sales.
Stop guessing. Start closing. Explore how Trends API data can refine your outreach.To maintain that precision while accelerating growth, the team knew they needed to level up their sales intelligence, and wanted to automate the identification, enrichment, and scoring of brand prospects in a way that was both scalable and deeply contextual.
Gocertify had already proven their model worked, but early success came with manual, time-consuming processes: individual research, static CRM entries, and limited visibility into brand-level performance signals.
The process couldn’t scale and left critical context on the table. For example:
- Was a brand’s website traffic growing or shrinking?
- Who exactly made up their audience—young, educated professionals or deal-hunting families?
- What keywords were driving discovery—and could they align reward campaigns accordingly?
Without this information, the team couldn’t confidently tailor pitches or demonstrate strategic alignment during first contact. And in B2B, where timing and context drive conversion, that lack of depth was a limiting factor.
To solve this, Gocertify decided to build an internal, AI-powered insights engine from the ground up that:
- Curates high-quality leads
- Enriches each prospect with real traffic, search, and audience intelligence
- Prioritizes outreach based on fit, opportunity, and reward alignment
- Streamlines execution, so sales can act fast on insight
Paul Baranowski, Head of Product at Gocertify "We built a powerful, fully customized internal sales insights product that delivers a digestible interface for our team—surfacing everything from a brand’s current reward strategy to their on-site traffic and demographics."
To execute on this vision, they needed a reliable source of external digital data, giving insights on traffic patterns, search behavior, and audience breakdowns across thousands of retail domains.
“That’s where Semrush came in,” Says Paul. “We needed reliable, third-party data to power this engine. Semrush became a critical part of the infrastructure.”
The Solution: Plug Trends API Data into the Gocertify Prospecting Engine
To solve their precision-at-scale challenge, Gocertify built a fully customized AI-powered insights platform—designed to identified, enriched, and prioritized high-value leads based on real-world data.
Semrush Trends API powers that system end to end.
“Semrush is a critical part of this infrastructure, giving us the key data we need to both identify and enrich prospects,” says Paul.
Here’s how different Semrush data streams contribute to Gocertify’s sales intelligence engine.
Trends API & Market Insights: Identifying High-Potential Brands
Gocertify starts its prospecting journey by surfacing potential retailer leads through a blend of internal filters and external performance signals. Rather than pursuing leads at scale, the team focuses on identifying brands where their platform can deliver outsized value.
Semrush’s Trends API and the Traffic & Market Toolkit provide the visibility needed to pinpoint brands that are actively driving traffic and align with Gocertify’s ideal customer profile. These tools help the team:
- Track domain-level performance across key categories
- Assess a brand’s digital footprint, traffic trends, and growth trajectory
- Identify top performers across sectors primed for high-reward engagement
“We needed to see a brand’s traffic volume and digital visibility to understand whether they were a good fit for our reward platform,” Paul says. “Semrush Traffic & Market data helps us qualify that at speed.”
Semrush data feeds directly into Gocertify’s AI-powered insights platform, which automatically evaluates each lead for impact potential. High-scoring brands are then shortlisted and moved into the enrichment and personalization stage—where they’re prepared for customized outreach based on deep keyword, traffic, and audience insights.
Semrush API: Understanding Intent and Market Opportunity
After qualifying a brand lead through traffic and performance signals, Gocertify turns to the Semrush API to decode consumer intent and uncover growth opportunities. With data spanning search keywords, ads, backlinks, and domain analytics, the API helps surface high-impact insights to drive smarter decisions.
By analyzing what people are actively searching for, the team gains insight into seasonal trends, category-level demand, and keyword visibility gaps—helping them understand not just who to target, but how and when.
The Semrush API surfaces:
- Market-level search volume across relevant verticals
- Competitive keyword positioning and visibility
- Opportunity signals tied to seasonal or behavioral trends
These insights feed directly into Gocertify’s campaign-building workflow. For instance, a surge in search demand for electronics discount codes led the team to create an SEO-optimized landing page for a UK electronics retailer.
The result:
- Strong SERP rankings
- Measurable spikes in traffic
- A replicable framework now used by over 100 merchants
“We used keyword data to build a dedicated landing page for a UK electronics client targeting discount-related searches that delivered real results,” says Paul. “We’ve now scaled that model to 100+ merchants.”
Gocertify also tailors its reward strategies based on keyword signals tied to specific audiences. Keyword insights act as a bridge between market intent and campaign execution—ensuring that every reward campaign is grounded in real consumer demand.
Demographic & Behavioral Data: Tailoring the Pitch
For Gocertify, rewards only work if they resonate. That’s why understanding who a brand’s audience is—beyond just traffic volume—is critical to shaping the right pitch and delivering campaigns that convert.
The demographic and behavioral insights available through the Trends API give the Gocertify team a nuanced view into each site’s audience makeup, including:
- Age distribution
- Gender ratios
- Education levels
- Household income and size
These data points are directly tied to campaign design. For example:
- Brands with Gen Z-heavy audiences are paired with youth-focused campaigns
- Domains with high university-educated traffic are targeted with student offers
These insights elevate the pitch, giving the sales team precise, relevant audience data, ensuring every conversation starts from a place of understanding. The result is smarter outreach, more meaningful engagement, and reward campaigns that are tailor-made.
Results: Smarter targeting, faster deals, higher-impact campaigns
Integrating Semrush’s Trends API into Gocertify’s internal insights platform has accelerated the entire sales cycle and strengthened campaign performance across key client segments.
By embedding traffic, keyword, and audience data directly into its prospecting workflows, Gocertify has sharpened how it identifies high-fit leads, tailored its outreach with precision, and delivered campaigns that land with real impact.
Semrush data now supports every stage of Gocertify’s go-to-market engine, enabling:
- 2x faster deal velocity by prioritizing high-potential leads with rich, relevant data
- Higher-quality outreach, praised by enterprise brands for precision and insight
- 100+ merchants supported through search-informed, reward-driven campaigns
Paul Baranowski, Head of Product at Gocertify "Clients immediately feel we understand their audience and challenges. That confidence makes a big difference in closing deals."
From enriching CRM records with keyword visibility and traffic metrics to tailoring reward offers based on audience composition, Semrush Traffic & Market data has become a foundational element powering both sales and strategy.
By aligning smarter data with targeted execution, Gocertify continues to scale its impact, reaching new clients more quickly, building more resonant campaigns, and converting insights into revenue.
Driving Growth with Precision: What’s Working and What’s Next
Gocertify’s integration of the Semrush API and Trends API has helped the company build a smarter, faster, and more targeted approach to sales and campaign execution. By embedding Semrush data into its proprietary AI-driven insights platform, Gocertify can now surface high-fit prospects, personalize pitches based on audience traits, and launch reward campaigns aligned with real-time search demand.
Key results include:
- Approximately 2x increase in deal velocity since integrating Semrush data
- Stronger lead qualification based on traffic, keyword, and demographic insights
- Personalized, search-informed campaigns now used by over 100 merchants
- Enhanced outreach quality, praised by enterprise clients
- A scalable, data-backed framework for sales and marketing execution
Looking ahead, Gocertify plans to deepen its automation capabilities by combining Semrush data with real-time behavioral signals to trigger product recommendations and outreach workflows.
As it expands into new markets, the team will continue to rely on Semrush to tailor its approach to each segment, continuing to ensure that every pitch and campaign is grounded in relevant, actionable intelligence.