RTL’s challenge concerned one of the crucial issues of the SEO: a complete migration of the portal, aimed at a complete graphic restyling and an architectural restructuring.
A complete mapping of all the resources of the portal was made. Then the infrastructural redesign took into account the safeguarding of URLs by trying to redirect them with respect to the new sections to which they belong to preserve the traffic previously acquired and to safeguard from risks.
Today the RTL portal has a more agile infrastructure, has maintained its traffic levels and, thanks to the operations carried out, shows a constant and significant growth in the number of visitors: +194,77 % increase in unique users in the last 2 years. The collaboration still continues today.